.Manly Bands is actually a direct-to-consumer homeowner of guys's bands. The firm released in 2016 after John Ruggiero, the founder with his better half Michelle, could not locate a suited wedding ceremony band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our team discussed the firm's beginning, special band materials, and much more. Since then, Manly Bands has actually acquired its own manufacturer. The production of rings from, claim, Port Daniel's scotch gun barrels or even Fender guitar cords makes powerful video clip, says Ruggiero, perfect for storytelling on social networking sites as well as somewhere else.The entire audio of our chat is ingrained below. The records is actually edited for duration and clarity.Eric Bandholz: Provide us a run-through of what you perform.John Ruggiero: My wife, Michelle, as well as I started an on the internet ring company called Manly Bands in 2016 to deal with a trouble of wedding ceremony bands for males. Our experts were merely gotten married to. I possess large fingers and also could not discover a ring that I liked that was not overpriced. My choices were actually ordering coming from a catalog or possessing one thing custom-made.I ended up getting from a website. The band arrived in a standard mailer, with no carton or even customer support. It was actually an awful adventure by today's ecommerce standards.Our experts acquired wed, relocated to Florida, and also needed to have a project. Our experts informed ourselves, "Our experts are actually each business owners. Why do not our experts make our own organization?" We covered the forms of troubles our experts will viewed and also just how to address all of them. My ring adventure turned up, and our team decided to attempt to fix it for other individuals.Our goal when we started was actually to spend rent. Our experts believed making a pair thousand bucks a month from this will be actually amazing. Our experts considered it a lifestyle business, not high-growth. It was actually only Michelle and also me in our garage creating rings as well as sending all of them bent on clients. We had appealed one thing. Our notification resonated along with potential customers.Michelle and I create an exceptional group. I come up with suggestions, and she is actually the implementer. A bunch of our success mosts likely to her imaginative mind. She titles the bands as well as cultivates personas. She connects the rings to customers. Describing a ring exclusively as "eight-millimeter black" really did not cut it.Our company created bands from unique products, such as Port Daniel's barrels or even special steels. Your business took off. Ever since, our company have actually developed greatly. We right now have more than 55 folks in the Manly Bands loved ones. Concerning one-half of those are band craftsmans who operate in our lately acquired manufacturing outlet in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: About a year and also a fifty percent ago. Our team had actually been their customer for many years, so we knew all of them effectively. Most of their business was actually wholesale, which didn't interest our company-- visiting mom-and-pop jewelry experts. They preserved their retail customers and brand. We got some of their assets and took over staff members.Bringing on a production staff has actually been among the very best things our company've performed. It's been incredible to head out there certainly as well as view all of them create bands out of Fender guitar cords or metallic coming from an M1 Abrams storage tank.Bandholz: How performs in-house production influence advertising and marketing?Ruggiero: It is actually been substantial. Taking a cam to the opposite side of the workplace and shooting the staff utilizing lathes to cut the metal rods or even bourbon barrels into bands produces amazing video clip. Our company possess our cam workers available continuously. Our company utilize that video on our social media and in our ads as well as e-newsletters. Our team make an effort to market that considering that the majority of providers in the males's ring space do not produce. They go down ship or even purchase coming from foreign and after that ship it out. However our company desire it to last a life time as well as be actually one thing folks can take honor in.We've possessed a ton of effectiveness along with our armed forces ancestry collection, where our company source unique military products. Our team have the M1 Garand rifle supply, the hardwood part, coming from War of the nations I. Seeing our group placed that in the turret and reduced an item out for a band is actually remarkable.Our advertising and marketing for those rings speak about the past history, the soldiers, where the item was utilized, as well as factors like that. My spouse and I examined filmmaking in college. Our experts use our abilities to enlighten and also tell a story. For instance, I lately obtained an email coming from a customer that discussed that his gramps used to steer M1 storage tanks. The customer talented one of those rings to his grandpa, and they possessed rather an emotional swap. It's nice to help customers connect with their past and also make something purposeful.Bandholz: Where can people purchase a band from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, as well. I'm on Twitter and also LinkedIn.